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E-commerce Script

When it comes to starting your own e-commerce business, there are many aspects to take into consideration.

  • 1. One of the most important points is which platform to use to power your online store.
  • 2. E-commerce script is high in demand as people will be looking for to have their own online shopping system.
  • 3. Most people would like to get the complete control over the script.
  • 4. Finding a predefined solution for your e-commerce needs is not so tough.
  • 5. You can create your e-commerce website in minutes nowadays.
  • 6. But specifically, some people go for the e-commerce script, because they don't want to depend on anyone else support or servers or limitations etc.

E-Commerce or Electronics Commerce is a methodology of modern business, which addresses the need of business organizations, vendors and customers to reduce cost and improve the quality of goods and services while increasing the speed of delivery.


Ecommerce refers to the paperless exchange of business information using the following ways:

  • * Electronic Data Exchange (EDI)
  • * Electronic Mail (e-mail)
  • * Electronic Bulletin Boards
  • * Electronic Fund Transfer (EFT)
  • * Other Network-based technologies

Types of E-Commerce:

  • * Business-to-Business (B2B)
  • * Business-to-Consumer (B2C)
  • * Consumer-to-Consumer (C2C)
  • * Consumer-to-Business (C2B)
  • * Business-to-Administration (B2A)
  • * Consumer-to-Administration (C2A)



    Overview

    When it comes to starting your own e-commerce business, there are many aspects to take into consideration.

    • 1. One of the most important points is which platform to use to power your online store.
    • 2. E-commerce script is high in demand as people will be looking for to have their own online shopping system.
    • 3. Most people would like to get the complete control over the script.
    • 4. Finding a predefined solution for your e-commerce needs is not so tough.
    • 5. You can create your e-commerce website in minutes nowadays.
    • 6. But specifically, some people go for the e-commerce script, because they don't want to depend on anyone else support or servers or limitations etc.

    E-Commerce or Electronics Commerce is a methodology of modern business, which addresses the need of business organizations, vendors and customers to reduce cost and improve the quality of goods and services while increasing the speed of delivery.


    Ecommerce refers to the paperless exchange of business information using the following ways:

    • * Electronic Data Exchange (EDI)
    • * Electronic Mail (e-mail)
    • * Electronic Bulletin Boards
    • * Electronic Fund Transfer (EFT)
    • * Other Network-based technologies

    Types of E-Commerce:

    • * Business-to-Business (B2B)
    • * Business-to-Consumer (B2C)
    • * Consumer-to-Consumer (C2C)
    • * Consumer-to-Business (C2B)
    • * Business-to-Administration (B2A)
    • * Consumer-to-Administration (C2A)

Features Of E-Commerce Script

Product Features

Create Products

  • * Quickly create products to sell online
  • * Configure features and values
  • * Create packs of products
  • * Sell customizable goods by letting your customers upload files
  • * Create products with variants from a list of attributes using the combinations generator
  • * Create and sell digital products
  • * Attaching files or display additional information in product pages
  • * Set a minimal quantity to purchase for some products
  • * Choose which message to display for out-of-stock items

Products Navigation

  • * Create categories & subcategories

Run Stock

  • * Track the inventory of each product
  • * Create suppliers and associate them to products
  • * Create manufacturers
  • * Get an overview of manufacturers and suppliers with sorting order and filters

Customize your Store

Configure your store

  • * Offers payment methods
  • * Configure the shipping methods
  • * Run geographical delivery zones and apply shipping carriers
  • * Determine the pricing of the offered shipping methods
  • * Define maximum dimension of the packages
  • * Enable SSL
  • * Set the shop as a catalog

Content Navigation

  • * Configure the display of the products
  • * Organize your products in your store
  • * Configure filters, sort order and pagination of products
  • * Configure your internal search engine
  • * Display results with the main information about the products listed
  • * Use different display mode or layered navigation
  • * Add a product search box in your 404 error pages
  • * Inform your customers about your store
  • * Display your physical stores on a google map

Checkouts

  • * Configure the one page checkout
  • * Display a summary page before the customer validate the cart
  • * Display & allow your customer to navigate in the checkout process
  • * Allow your customers to quickly create an account
  • * Let your customer choose the addresses select shipping & payment methods
  • * Add reinsurance text block
  • * Let customers to validate their orders
  • * Display a confirmation page with related details

Market your Store

Create special Offers

  • * Configure coupons
  • * Choose the discount mode
  • * Create price rules
  • * Make special offers on various basis: products, customer or on order
  • * Offer free shipping

Highlight your Products

  • * Display complete product page with call to action buttons, cross-selling and promotional content
  • * Suggest products to your customers
  • * Promote specific products
  • * Use slider to promote products
  • * Let customers add gift wrapping

Reinsure Customers

  • * Display payment logos to reinsure
  • * Reduce abandonment cart rate by sending emails
  • * Reengage customers by sending them an email containing viewed products
  • * Let customers signin to receive back-in-stock emails

Get Traffic

  • * Run the SEO of my store
  • * Run the SEO of my product & CMS pages
  • * Connect your store to social networks

Advertise in your store

  • * Collect customers' emails
  • * Advertise on your store by using images or banner
  • * Give permissions to your affiliates

E-Commerce Modules

  • 1. promo code module
  • 2. gift voucher module
  • 3. tell a friend about a product module
  • 4. image zoom capability
  • 5. white label version
  • 6. single page check out
  • 7. delivery rules calculated by weight
  • 8. multi currency
  • 9. product reviews
  • 10. gift wrap and gift message module
  • 11. wish list module
  • 12. SMS integration
  • 13. Sage invoice module
  • 14. parcel tracking integration
  • 15. product bulk upload/export
  • 16. CRM module
  • 17. quotation module
  • 18. bundle module
  • 19. enhanced/customised reporting
  • 20. video and interactive demonstrations
  • 21. blogs & forums
  • 22. RSS integration
  • 23. XML system integrations
  • 24. EPOS integration
  • 25. MOTO integration

Control Panel

  • * In your web browser type www.yourdomain.com/youradminfoldername where youradminfoldername is the namethat you choose for your admin folder.
  • * Enter the e-mail address ou registered with and the password you gave on the last configuration page, When you installed PrestaShop.
  • * why don't you have a look at the prestashop live feed?
  • * This contains topicsal news and information about prestashop direct from the creators. If there is an update available for prestashop, you will hear about it here.

Control Panel Quick Reference

  • * Catalog - On this tab we have everything we need to manage our product range and all related aspects.
  • * Orders - Here we can manage every aspect of post-purchase comunication.
  • * Customers - The customers tab allows us to view and edit our list of customers.
  • * Price Rules - This tab lets us customize your customers experience.
  • * Shipping - You can configure shipping types,costs and durations in any combination to suit your business
  • * Localization - Here we can set up our shop for different languages,ones,currencies, taxes,tax rules etc.

Database

Prestashop needs a MySQL database to function. The files we have just uploaded are the web pages that will become your store and the PHP programming code that performs the action required by your store

First of all, you need to log in to your hosting control pannel.

  • 1. Click on MySQL databases or something named as databases
  • 2. Look for the option Create new, Make a database or perhaps just Add
  • 3. Enter a memorable nut u guessable password.
  • 4. If you get the choice to select versions for MySQL,tick/check the option.
  • 5. If you get the option to Allow Direct Database Access this is a definite No.
  • 6.Click to create the database - Ok, Finish,Create,Add new database now.

  • If you want guaranteed growth through ecommerce, here are the essential strategies that you need to follow.


  • 1. EASY-TO-UNDERSTAND CATEGORIES:One vital key to ecommerce success is simple and easy to understand navigation. Helping your customers easily find a product through logical labels, filters and parent categories will promote conversion.

  • 2. UNIQUE PRODUCT CONTENT:This strategy will literally help you stand out from the competition as it helps to boost your SEO and draw people to your store. Keep your unique product descriptions to a maximum of 250 words with the broad terms in the product title and synonyms in the body text.

  • 3. STUNNING IMAGES:A picture tells a thousand words and great product photos communicate information that your copy can’t. Great photos also work well with SEO, are an ambassador for your brand and are easily shareable on social media, leading to more sales.

  • 4. GOOD URLS:Make sure your website addresses are easy to understand and navigable. There is a big difference between https://myonlinestore.com/womens-clothing and https://myonlinestore.com/shop/?catid=6755 . Focus on relevant keywords and separate different category keywords with hyphens.

  • 5. BLOG AND DO IT REGULARLY:Creating quality content on a regular basis ensures that your website isn’t left behind in Google’s search pages, and builds credibility with your potential customers. It also increases engagement, which you can use to drive customers to your ecommerce store.

  • 6. INCENTIVISE CUSTOMERS:Purchase incentives like free shipping or discounted items in bundled purchases can give you the edge on the competition which may increase conversion. Things like discounted bonus items and free shipping over a certain price, help your average order value grow.

  • 7. ABANDONED CART EMAILS:In the world of ecommerce many shopping carts are abandoned when customers fail to check out. Sending an email to these customers reminding them of purchase interest and encouraging them to act fast is surprisingly effective. Creative copy and discount incentives come in handy in these emails too.

  • 8. TARGETED RE-MARKETING:Another quick note on abandoned shopping carts, targeted remarketing to these audiences via Facebook, display advertising, and Google Search advertising is another effective way to help promote sales. Time is of the essence here so act fast.

  • 9. CUSTOMER REVIEWS:Not all products can make a sale on their own and positive customer reviews can make a big difference to your conversion rate. More than 60% of customers read product reviews before confirming a purchase and positive reviews have a significant positive impact on sales. On top of this, reviews are great for SEO with original content that uses your product name appearing on your site.

  • 10. CLEAR CALLS TO ACTION:Having relatively short and clear calls to action with a single message can encourage people to make purchases. Adding a sense of urgency to a product greatly influences a customer to make a purchase. Creative and direct calls to action that say more than “buy now” often work best.

  • 11. SHORT CHECKOUT PROCESS:Optimising your checkout process through innovative design, a self-contained checkout area and avoiding processes like signing in will help to ensure sales success and limit cart abandonment. Never sacrifice security though and always assure customers that their details are safe.

  • 12. RECOMMEND PRODUCTS AND UPSELLS:There is an art to ecommerce upselling and it’s important to get it right to maximise the small percentage of customers that this technique will work on. Make sure you offer relevant products and upgrades towards the end of the order and provide customers with options to frame upgrades as an either/or choice.There you have it, implement these effective eCommerce strategies and watch your sales grow, your engagement increase and your brand enhance. For full digital marketing strategies and targeted results contact the team at Webomania today.

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